Gateaux Pâtisserie is a popular French pastry shop located in Dearborn, MI. In this project, I envisioned what their logo and branding could be.
I elected to proceed with an elegant and simplistic approach to the brand; a modern take on classic Parisian themes. The goal was to feel luxurious but approachable.
With those ideas in mind, I selected a darker color palette featuring a gold hue. Paired with a calming blue-green and muted grey, the perfect combination of elegance and comfort is achieved; much like a fine pastry.
The logo follows suit, utilizing thin, sweeping lines to further evoke the feeling of luxury. Meanwhile, the nonuniform positioning of some letterforms (the “a” and “e”) maintain a somewhat whimsical mood.
The menu, packaging, and business cards all flow together perfectly. Each piece features an art deco style pattern in some way, tying them together as a unit.
Pictured below is an overview of the brand, mockups of menus, packaging, and more:
Signage
Pastry Box (Closed)
Pastry Box (Open)
Paper Wrapper
