What if Special K Cereal had a children’s brand? That is the question I have answered with this project.
Introducing: Special Kids.
I wanted the design to be colorful and childlike without crossing the line into candy territory. Because of this, I chose vivid but muted colors and a relatively simple typeface.
For this concept, I created alphabet-themed characters to be used on the box as well as in marketing. The collectible aspect of these digital characters appeals to children, while the learning aspect appeals to parents.
![Front of Box](https://cdn.myportfolio.com/0fe5f980-74dd-4fdc-9c05-09d20ab27046/9768c971-4a0a-4077-a329-931071d645f4_rw_1200.png?h=544916522a1b2a2a10485e079aca6c43)
Front of Box
![Back of Box](https://cdn.myportfolio.com/0fe5f980-74dd-4fdc-9c05-09d20ab27046/d9fbfe60-94e6-4bd2-b4e0-6f562de0222b_rw_1200.png?h=c79f7492516fa99d1488005c2a04b2c4)
Back of Box
![Box Template](https://cdn.myportfolio.com/0fe5f980-74dd-4fdc-9c05-09d20ab27046/03f7f4bf-7006-4063-a1ba-d2f51737f3e2_rw_3840.png?h=1cfef1197b1e62b85ca68183b9626724)